Today, the NBA officially announced the year 2016 NBA China Games and team and race time. The Houston Rockets and the New Orleans pelicans on October 9 October 12 in Shanghai and Beijing Games. To this end, one-fourth NBA Vice President and Chief Operating Officer of Chinese descent Mark Tatum specifically to China, roundtable interviews with Chinese media.
It comes to choosing the rockets as reason for racing teams in China, Tan Huimin said: “the rocket has a special relationship with China, and their huge fan base in China, the market is also very good. Yao ming has played for Houston, besides the rockets had had many popular star with fans, including Tracy McGrady, Steve Francis, is now harden, and Howard. In 2004, the first NBA China Games the rockets are one of the teams, this year is the tenth of the NBA China Games and is 12 years, we have again the rockets back to China is of special significance. ”Tan Huimin said this year’s NBA fans will be held in Shanghai for the fifth consecutive day, while the two teams will participate in the NBA Cares event in Beijing and Shanghai. Tan Huimin said, it is because of these activities, and NBA have chosen to hold preseason games in China, rather than the regular season. As the NBA regular schedule is very intensive, and only during the preseason, the team and the players have more time to participate in the campaign, and engagement with the Chinese fans and community. Of course, Tan Huimin does not exclude the possibility of NBA regular-season games, held in China in the future.
Social media for the NBA plays a very important role in the development of the market, NBA fans of social media around the world now has more than 1 billion, has more than 100 million in China, but Tan Huimin said NBA attaches equal importance to its cooperation with traditional media. For those who do not use computers, not social media fans, NBA through television, newspapers, magazines offer the same quality of information services.